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A Rose Is A Rose Is A Really Great Deal!

posted on April 7th, 2017 by Lauren Murphy

For one week only, all Domestic and Imported Rose receive a 25% discount off the suggested retail!

Spring has sprung, and with the long anticipated change of seasons comes a palette of brilliant colors and scents. And as the weather warms, so does our passion for pinks. Rosé wines long pre-date modern winemaking, and have roots back to the Roman Empire. The penchant for lighter fruitier wines was the norm and only more recently in world history did the deeper darker reds and the extraction that delivers such dark pigment become tradition.

 

Rosés simply exude fresh, fun and lively, and deliver they do! The color for these gems is derived from hours of skin contact from red grapes, the juice actually runs white but a brief period sitting on pressed skins creates the blush colored tint. In the last decade, Rosé has really met its stride and more aptly, exploded on the scene. It is a trend that has been building for generations, but it seems that more recently many well-travelled vacationers embraced these lively café wines while sipping in the Mediterranean sun and brought back a mutual affinity for their zesty and vibrant flavors.

 

Just about every viticultural area is now producing their own version, what was most famously attributed to the Cotes de Provence has spread worldwide and what was once a few dozen of the usual suspects has blossomed now to literally thousands of choices. There are as many versions of these as there are grapes, from Beaujolais to Bordeaux, and from Cabernet to Zinfandel. Our offering has expanded as well, with maybe a few dozen a decade ago to more than 50, depending on seasonality and of course availability. They do come and go based on supply and demand. So to kick off one of our favorite times of year, we are excited to offer a deep savings on these fun and festive liquid jewels. For one week only, we are offering 25% off all still Rosés. Sorry, but because we are focusing on the fresh and fantastic table wines, this event excludes Sparkling varieties. The savings are effective April 5 through April 11th and are limited to quantities on hand. No special orders or back orders. So get a running start to your Spring and Summer entertaining with a bouquet of delicious, and fragrant Rosés, and enjoy them all year long.  Sante!

Not all varieties available in all stores, selection varies by location. 375 ml, 750 ml and larger formats included. Sparkling and/or Champagne Rose does not receive the discount, still wine only. No rain checks.

Promo valid from April 5 – 11

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