Meet the Founder: Catherine von Ruden of eos chocolates
Catherine von Ruden grew up in Switzerland with a deep love for the natural splendor found in her backyard. She also loved chocolate, which is why she created eos chocolates, a line of irresistible treats designed to preserve the many health benefits of cacao.
With a mindful approach to artisanal chocolate and constant creativity, Catherine has completely changed the game. Recently, we caught up with Catherine to learn more about her Chocolate Man and her unstoppable woman-owned enterprise.
01 Why did you start eos chocolates?
eos chocolates began with banter, a man made of chocolate, and a passion for creating sweets.
Growing up in Switzerland, my favorite treats were chocolate covered almonds. In 2010, after relocating to California, I started working on fulfilling my dream of having my own sweets company. I took classes in chocolate making and began the design work on Chocolate Man. Meanwhile, I played around in my own kitchen with chocolate and almonds from my family’s farm and, pretty soon, I had my first couple of products created. In 2012, I launched eos chocolates and began selling them in stores. To this day, my very first product is still one of my best sellers.
02 What obstacles did you face along the way?
As the sole owner and creator behind eos chocolates, I found myself sometimes too immersed in one aspect of the business and hence neglecting another or spreading myself too thin. I had to learn to ask for help and work less in the business and more on the business.
03 What lessons do you have for other entrepreneurs?
Watch your competitors, but also talk to them and learn from them. Always be open to adaptation and change.
04 What’s on the horizon for eos chocolates?
Expanding the reach. My goal has always been to bring the enjoyment of artisanal chocolate to as many people as possible.
05 How do you keep work/life balance? What drives/inspires you?
Finding balance between business, family, friendships, and personal time. This helps me celebrate small successes and learn from challenges. I define success as living to one’s highest potential while supporting the greater good. This is what inspires me and those around me who share that goal.