Meet the Founders: Val Emanuel and Rebecca Caputo of Rif Care

Committed to engineering a safer, hormone-friendly solution for daily period care, they launched Rif Care in June 2022.

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Meet the Founder: Shelby Wild of California Naturals

At its core, the idea is simple: great hair shouldn’t be hard—and it shouldn’t be expensive. Shelby has captured that effortless, coastal feeling and bottled it for your everyday routine.

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Meet the Founder: Moe of Kimono Mom Umami Sauce

As a teenage geisha-in-training, Moe developed a deep respect for Kyoto’s cultural traditions—especially its food. Years later, as a new mom seeking connection, she began sharing snippets of her daily life and home cooking online. Dressed in her kimono and joined by her spirited daughter, Sutan, Moe’s gentle approach to Japanese cooking quickly captured hearts around the world.

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Meet the Farmer: Carrie Richards of Richards Regenerative Beef

Carrie is running the family ranch and making it environmentally sustainable through regenerative agriculture that focuses on soil health.

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Meet the Founder: Alena Goco of SoapyMania

Alena Goco was an engineer by trade with a creative streak that couldn’t be tamed. Now, with SoapyMania, she’s using both sides of her brain to craft incredible bath bombs, soaps, and scrubs.

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Meet the Founder: Alex Bergquist of Seed to Surf

Seed to Surf is an innovative company putting a plant-based twist on tinned fish.

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Meet the Founder: Amanda Horton of Desert Provisions

Desert Provisions specializes in the world’s most prized pepper. Made from 100% Hatch chiles, the flakes are all-natural & full of sweet heat.

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Meet the Founder: Angela Bicos Mavridis of TRIBALÍ Foods

Everyone should eat to thrive. TRIBALÍ offers 100% organic, antibiotic-free, and delicious foods without settling for binders, fillers, or preservatives.

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Meet the Founder: Ashlin Cook of Winnie Lou

Ashlin was a clean food fanatic who pored over the ingredients list of every product on the shelf. Naturally, she did the same when shopping for her dog and she wanted something better for her fur baby.

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Meet the Founder: Becca Millstein of Fishwife

Becca Millstein is on a mission to make premium tinned fish everyone’s favorite appetizer. From sardines to salmon, each tin is ethically sourced from responsible fisheries and aquaculture farms. In addition to quality and flavor, sustainability is at the forefront of Fishwife’s priorities.

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Meet the Founder: Candice Choi of GEEM

Imagine a childhood filled with the rich, umami flavors of Korean seaweed, transformed into a modern, irresistible snack.

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Meet the Founder: Chrissy Teigen of Cravings by Chrissy Teigen

Chrissy Teigen is more than just a supermodel, TV star, and executive producer — she’s also her own celebrity chef.

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